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Maeving: Case Study

Customer Profile Maeving manufactures electric motorcycles, creating a unique marriage of classic British engineering and the finest electrical innovation. Innovation is at the heart of what they do, which led them to want to revolutionise the way they provide spare parts to their customers, using the Partful platform. The Challenge Maeving was looking for an electronic parts catalogue with the functionality of placing orders through the platform and enabling customers to procure spare parts easily. They were in need of a less labour-intensive solution, that would move them away from outdated parts catalogs. The consistency of the Maeving brand is incredibly important, and they were in need of a parts catalog solution that would reflect a start-up company with a modern innovative product such as the RM1 electric motorcycle. Working with Partful Parful offers a solution to Maeving’s current roadblocks, as an interactive spare parts catalog makes their spare parts ordering system so much easier for their customers. Partful and Maeving create a great partnership together as Partful has “all the qualities of a new fast-moving tech business with a very niche product”. The young and fast-moving team at Partful makes for a perfect match with Maeving's brand, enabling the creation of a stunning 3D model of their pioneering electric motorcycles. Maeving’s Head of Product, Graeme Gilbert, was excited to work with Partful as he explains that the 3D parts catalog is a “well-developed product, with lots of user experience positives in comparison to old school parts catalogues”. He explains that Maeving was initially drawn to the parts catalog software due to the “functionality of the platform while also being ‘light enough’ to load quickly.” while still being visually appealing to the end user.