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Digital solutions aid sustainable start-ups leapfrog legacy players

Today’s start-up manufacturers are born out of agile thinking. They identify the traditional processes that take up valuable time and money, and find ways to make them more efficient and effective. This can deliver multiple benefits, such as lower costs and better customer care – but it can also heighten their environmental sustainability credentials. Research shows that almost three-quarters (72%) of consumers now consider sustainability when making purchasing decisions. To win over this more eco-conscious customer-base and retain them as loyal customers for years to come, manufacturers must be able to demonstrate their eco credentials throughout their value chain. Developing a manufacturing operation that supports an environmentally friendly model does require clear planning, however. And this needs to begin at the product design phase – so manufacturers can establish processes that support a sustainable approach from end to end. This is where an agile start-up can seize a major competitive advantage and leapfrog legacy players who will find it hard to transition to a new way of working. By embracing new processes and technologies, they can gain a significant edge. Here’s how: