The latest Copperberg webinar brought together industry leaders to explore how digital enablement is transforming spare parts operations. Hosted by Lisa Hellqvist from Copperberg, in conversation with our CEO, Sam Burgess, the discussion highlighted the challenges OEMs face and the opportunities that come with digitising the parts catalog.
Traditional spare parts catalogs (often static PDFs) no longer meet the needs of today’s complex products and high customer expectations. As Sam explains, these outdated tools create gaps between OEMs and end users, leading to errors, delays, and frustrated customers.
A digital, connected catalog keeps data current, reduces downtime, and ultimately turns the aftersales function into a revenue driver. Or, as Sam put it: “If you don’t provide customers with accessible, accurate parts data, they’ll buy elsewhere — and you leave money on the table.”
Key Takeaways for OEMs
- You can’t sell what customers can’t find. Make parts easily identifiable and accessible.
- Invest in digital catalogs now. Benefits can be seen in weeks, not years.
- Think lifecycle, not just aftermarket. Design for supportability from day one.
- Trust is everything. Reliability in spare parts availability directly impacts brand reputation.
- Digitalisation is future-proofing. It enables global expansion, stronger customer relationships, and readiness for AI adoption.
Watch now to find out how your can future-proof your aftersales operations!
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